Friday 8 August 2008

Home PC is Becoming the Wireless Entertainment Hub Among 18-34 Year Olds

FARMINGTON HILLS, Mich., Aug. 5 -- A national survey of
adults indicates that we can give thanks 18-34 year olds for leading us out of
the knotty mess that was a wired humankind. According to the appraise, 18-34
year olds ar much more than likely to have a wireless network at rest home (63% of
18-34 old age olds compared to 50% on intermediate) according to Susan Sabanos,
Vice President of the Technology Practice at Morpace Inc.

Given the freedom and mobility that comes with a radiocommunication environment,
it is not surprising that young adults are besides more likely to employment their
nursing home PC as an entertainment hub. Half regularly watch TV programs on their
PC (versus 31% on mean) and 63% regularly download games, music and/or
telecasting directly to their PC (versus 41% on modal).

The survey which measures technology adoption also reveals that males,
more so than females, have higher adoption for most technologies including,
HDTV, Wi-Fi, mobile phone Internet access, work email and satellite radio.

Survey Methods

The Morpace Inc. survey was conducted on July 18 - 20 using a panel of
adults aged 18 and older. The resulting sample was weighted by age to
guarantee that the demographic profile of respondents matched those of the
U.S. population. For results based on the total sample distribution of national adults,
percentages are exact at a 95% stage of confidence with a margin of
sampling wrongdoing of +/- 3 pct points.

About Morpace Inc.

Established in 1941, Morpace Inc., an ISO 9001:2000 certified
organization, is one of the largest privately held marketing inquiry firms
in the United States. Headquartered in Farmington Hills, Michigan the
fellowship has offices in Irvine, California; New York City; and London,
England.

Morpace services include customer satisfaction and loyalty in consumer
and business banking; product development and pricing; brand and image
position; and partition. Morpace serves global applied science companies,
as well as those in automotive, financial services, health care, retail and
other sectors.

Visit hypertext transfer protocol://www.morpace.com for more information.




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